The 2026 report

    Own the Stack

    The 2026 sales tech stack, layer by layer, and the trust layer it’s missing.

    A guide to the 13 layers a B2B sales team runs on today: what each one does, what it knows about your buyers, and the question the stack still leaves open. Who on your team already knows the buyer?

    13 layers · 33 pages · PDF · For sales leaders and RevOps.

    Cover of the Own the Stack report

    What’s inside

    • An executive summary in seven numbers.
    • A one-page map of all 13 layers.
    • A card for each layer: what it does, who leads it, its scale and where it stops.
    • Three example stacks by company stage, with the cost per rep.
    • The 2023–2026 consolidation timeline, and the agent wave.
    • The trust layer, and the evidence on why buyers trust people.
    • A five-account audit you can run by hand.
    • Numbered sources for every statistic.

    Get the report

    Every layer of the 2026 sales stack, and the one that’s been missing, until now.

    The report comes with the Own the Stack webinar. Register once: the 33-page PDF is yours the moment you do, and you pick a time that suits you for the 35-minute recorded session.

    Register and get the report

    Presented by an AI avatar and voice of Nathan Pettyjohn. Built by Nathan and Ask Nathan.

    Sessions run on our webinar provider’s site, under its privacy policy.

    What’s in the webinar

    1. Committees grew: 13 + 9 people shape the typical purchase. Source: Forrester, State of Business Buying 2026.
    2. Outreach went infinite: Gartner predicts AI agents will outnumber sellers 10 to 1 by 2028. Source: Gartner, 2026.
    3. Sellers are overloaded: 72% of sellers feel overwhelmed by the skills the job demands. Source: Gartner, 2024.
    4. AI is where work happens: The two leading AI providers each sit in about 40% of US businesses. Source: Ramp AI Index, June 2026.
    5. Trust is now the scarce signal. Ask Nathan maps every warm path across your team, and answers inside Claude.